THE BACKFIRES: INTERVIEW


by emma schoors

photo by lexi yob

Somewhere just outside of Michigan, The Backfires are processing a particularly bizarre fan interaction. “Someone last night, when we gave them our signature, said they were gonna use it to steal all our money,” lead guitarist Harry Ruprecht says. “He was like, ‘Because I’m gonna learn how to forge this and sign for a Porsche one day,” frontman Alex Gomez adds, voice tinged with a cocktail of imminent laughter and disbelief. “I was like, ‘Dude, I can’t afford a Porsche. Good luck!”

The threat of identity theft aside, fate has been kind to the band from both sides of the Atlantic. Gomez and bassist Matt Walter grew up near Washington, D.C, where the vocalist attended a life-altering Catfish and the Bottlemen show at 9:30 Club. That evening that acted as a catalyst to the group’s formation: “I was just completely blown away,” Gomez says. “I was like, ‘That’s what I want to do.” Hellbent on carving their own niche in the indie rock landscape, Gomez made the trek to London on behalf of himself and Walter for his freshman year of college, where he met Ruprecht and drummer Max Wanduragala. “Matt and I literally talked about me going over there and meeting British kids to start our band with,” he says. “I met Max a couple weeks in, and through NYU we were able to join the student clubs at UCL, University College London, where Max and Harry were studying.” 

After some mutual ogling at university-led Battles of the Bands, the foursome formed Qualia Noir — a “really terrible” name, as per the lead singer. That misstep was swiftly corrected when Qualia Noir became The Backfires, and the band’s debut EP, Consider The Backfires, was born. Walter’s introduction to Ruprecht during his first visit to England was decidedly rockstar: “You came outside your dorm in London and you were, like, actively drunk,” he recalls of the lead guitarist. “Was it nighttime?” Ruprecht asks. “It was definitely nighttime. You weren’t just day drinking,” the bassist assures, drawing a burst of laughter from the group. 

Apart from onstage chemistry, the band reads as genuine friends. It checks out, considering they weathered a pandemic soon after forming. “The pandemic was a bit of band therapy,” Ruprecht says. “We hadn’t really started yet, you know?” Walter adds of their standing pre-2020. Since then, they’ve rattled off a handful of increasingly addictive singles, toured extensively with The Courteneers, The Criticals, Phoneboy, and more, and racked up impressive social media stats as a means of connecting with an even larger fanbase. The word “indie” gets thrown around a lot nowadays, but The Backfires have the actual label independence and years of grafting to back it up. They’re self-starting as hell — still responding to comments, meeting fans, and signing various items are an everyday feat, though it’s safe to say blank receipt paper is ixnayed from that list from now on. 

It doesn’t take meeting The Backfires to see there’s a fire within them, nor does it take more than a single listen of “Blindsided” to see they’re one of New York’s most promising rock acts. Their work speaks eloquently of young love, revelry, and the community fostered by live music. In our recent interview, the four-piece fielded questions on everything from the band’s beginnings to the ins and outs of their upcoming debut album.

Where are you guys right now?

Alex: “We just passed Chicago, driving into Michigan. Actually, we might be in Indiana right now. We’re driving to…”

Grand Rapids, right?

Alex: “Grand Rapids, yeah! I’m glad that you know.”

How was St. Louis last night?

Alex: “It was good. Max had been to St. Louis before, but otherwise none of us had really been before. It was our first time in Missouri, maybe for all of us except for Max like two weeks ago in Springfield. Missouri’s a pretty slept on state.”

I don’t know anything about Missouri other than that Langston Hughes is from there. I’ll have to make a trip.

Matt: “I didn’t even know that.”

Alex: “And Chuck Berry. Chuck Berry’s from St. Louis, we learned that yesterday.”

Max: “The food is great.”

Alex: “Yeah, the food everywhere we went was fantastic.”

Have you had any dodgy experiences on tour so far, or has it been pretty smooth sailing?

Harry: “Someone last night, when we gave them our signature, said they were gonna use it to steal all our money.”

Alex: “Well no, they said that to me.”

Harry: “They said it to me as well!”

Alex: “Oh really? Obviously we’re a very small band still, but I’ve heard that Dave Grohl said that he doesn’t sign things that aren’t merchandise. We usually hand out our set list at the end of the show, or if people want guitar picks or want merch signed, we do that. But somebody came up with their mom and had blank receipt paper and was like, ‘Can you sign this?’ And so I did a note out to them and I was like, ‘Thank you so much for supporting us.’ Then I signed my name, Alex, and he was like, ‘Is this your legal government signature?’ I don’t even know if I really said any response. I was just sort of aghast [laughs]. He was like, ‘Because I’m gonna learn how to forge this and sign for a Porsche one day.’ I was like, ‘Dude, I can’t afford a Porsche. Good luck!”

Matt: “It’s gonna bounce.”

There’s so many ways to steal someone’s identity nowadays. He didn’t have to go through all those steps.

Matt: “No, yeah. It was already on the internet.”

You’re on tour with Phoneboy right now, but later this week you’ll be at Webster Hall for a sold out show with Quarters of Change. How did you guys originally get in touch with them?

Alex: “We knew who they were, but we had played a show with this band The Criticals last fall. They were a fun group of guys, and they had a show in New York in March that we weren’t playing, but we knew some of the other bands playing, so we went out to support them. That was when we met the Quarters guys, ‘cause Ben was there. We just got to chatting, and then I remember we got drinks a couple months later and hung out. Ben’s a class guy, though. He’s really nice. We saw them around, and then I guess the show was just getting put together and they were looking for New York bands to play with. Ben and his manager called me two minutes apart, and they were like, ‘Yo, you guys wanna do this?’ That was in September. We all talked, like, ‘Yeah, this sounds sick.’”

They’re from New York, as are you, though half the band is from the UK. Correct me if I’m wrong, but you’re all living together in New York now?

Alex: “Yeah, we live together. None of us are actually from New York, but we’re based there. We all live in Brooklyn together. Matt and I actually grew up outside of Washington, D.C. I went to NYU, and I had done a year in London. I met Harry and Max over there, and whenever the borders were sort of opening up, everyone moved to New York, and we’ve all lived there since.”

When did you first all get in a room together? Did that happen pretty early on?

Harry: “We recorded our first EP in May 2019...”

Matt: “Yeah, it was before that. When I met you, you came outside your dorm in London and you were, like, actively drunk.”

Harry: “I was drunk?”

Matt: “For sure.”

Alex: “That doesn’t sound like Harry.”

Harry: “Was it nighttime?”

Matt: “It was definitely nighttime. You weren’t just day drinking.”

Harry: “I was like, ‘Maybe I was just still drunk from the night before.”

Matt: “I remember being nervous because Alex had talked about you a lot, and I was like, ‘Oh, wait, nevermind. He’s just a normal guy.”

Harry: “I have vivid memories of getting the tube around London, but I can’t remember...”

Matt: “Well, that was my first time ever being in England, so I kind of wanted to do some touristy stuff. I have pictures. I’ll send you some photos.”

Alex: “Matt and I went to high school together, and we played in bands together in high school. I did my first year of college in London through a global studies program at NYU, and so basically you could have gone abroad your junior year traditionally, or there’s freshmen that went abroad. I wanted to go to London, and Matt and I literally talked about me going over there and meeting British kids to start our band with, ‘cause we just really liked a lot of the bands coming out of the UK. I met Max a couple weeks in, and through NYU we were able to join the student clubs at UCL, University College London, where Max and Harry were studying. There’s a live music society, and for freshmen you basically sign up and say what instruments you play, and they throw you into bands. They’d give you two songs and a three hour rehearsal to learn them, and then you’d do a little Battle of the Bands. Max was in my band, and I just remember thinking he was a sick drummer and I wanted to play with him. I actually didn’t see Harry play the Battle of the Bands, but I met him.”

Harry: “I played ‘Do I Wanna Know?’ I guess I saw you singing and thought, ‘Oh, he looks funny.’”

Alex: “We were all sort of chatting, and I was saying that I had some songs and stuff that I had already written and so we all got in a room, started playing some songs, and then Matt came over and worked on a couple songs.”

Harry: “Wrote more songs, and then we released the EP, and then we’ve just been writing more songs.”

Alex: “We’re working on our first record right now. We’re very excited about that.”

You mentioned that in a podcast last month! Are there any spoilers you can give as to the new record, or what the new year will bring for the band?

Matt: “We just announced a tour, too.”

Alex: “Yeah, we’re playing more shows with Phoneboy. It was originally gonna be a five-track EP, then a six-track EP, and now it’s gonna be a ten-track album.”

Harry: “We get back from tour on Thursday, have a day off on Friday, play Saturday, and then finish our record starting Monday and the rest of that week, and then I’m flying out of the country on Friday.”

Alex: “He’s going to see his family for the holidays.”

Harry: “But then we’re releasing an album!”

Alex: “Ten brand new songs. I mean, we’ve been playing a couple of them live, but none of them are released yet.”

Harry: “We might have played every single one of them live.”

Alex: “Iterations of them. Some of them have changed since we played them, right? There’s a song called ‘Dressed For A Funeral’ that I feel like has had four versions. It’s so different from the first time we played it live to what it’s gonna be on the record.”

Talk to me about lyricism. Who’s the main lyricist in the band? Is it just one of you, or more of a joint effort?

Alex: “I think for the most part, most of the lyrics in the new record are written by Harry and myself, but there has been collaboration on a lot of lyrics with Max and Matt for some of the songs on the record as well.”

Who are some of your inspirations lyrically? I feel like Van McCann is somewhere in that mix.

Alex: “Yeah, definitely. Catfish is a big band for us. That was one of the first bands that I saw live. I was just completely blown away. I was like, ‘That’s what I want to do.’ I saw them at 9:30 Club in Washington, D.C. when they were touring The Ride. I didn’t even really know who they were. I had ‘Pacifier’ downloaded as one of those iTunes free singles, and I had a couple friends that were going and they were like, ‘Let’s go check out this band.’ I saw them, and at that time I had been writing some songs, but it was way more singer-songwriter kind of vibe. I saw Catfish, and I was like, ‘This is sick.’”

Your songs veer on that loud, live side, even in their recorded versions. Why do you gravitate towards the UK methodology of songwriting? 

Harry: “Everyone in the band listens to a lot of UK bands. We’ve been influenced by UK bands the most, and it’s just materialized in a way where that’s just what it sounds like.”

Matt: “I think it is a lot about the live performance, though. That’s one of my favorite parts. So it’s like, how do you replicate that in the record, and then be able to play it live? We thought about that a lot for this new record. For a lot of the songs the music came together in a live room scenario, whereas that wasn’t necessarily the case for the EP or some of the singles, just because we were physically isolated.”

Alex: “There’s bands that just sound so good live, and another band that we sometimes reference is The Killers. I feel like The Killers just sound like a UK band. Matt and I both listened to a lot of the bands that were coming out of the UK. I know both of us grew up listening to The Beatles, and a lot of those classic British bands for whatever reason. I could do decade by decade and probably prefer the British bands to the US bands that were big at that time.” 

Harry: “There’s a song on the new record that sounds a bit like that called ‘Matador,’ where it’s just a lot of different British influences. Max wrote all the lyrics.”

Alex: “I think it’s funny though, ‘cause obviously growing up in the US, I feel like there’s so many big 2000’s pop rock radio songs that I would just hear in the car, and I hear those melodies and things like that, and that takes me to that time. I think that influences the melody writing sometimes.”

Absolutely. The Killers are one of those bands you’d never guess is from Vegas of all places.

Matt: “For real. Were they signed by Rough Trade? Was that the story?”

Alex: “One of their first tours was in England, so I think it shaped their sound, which is similar to us. I think our songs sound like we’re an English band because they were produced and recorded in England for the most part. This record we’re working on is really the first project we’ve ever done in the US, working on it in New York with a producer who’s American. But he lived in England for many years, actually grew up there, and it’s getting mixed by an English engineer.”

You mentioned The Beatles, so I’m gonna need each of your favorite Beatles records.

Matt: “I’m an Abbey Road enjoyer. I think it’s, like, the best record of all time.”

Alex: “I also love Abbey Road, but I’ve been very much listening to Rubber Soul lately.”

Harry: “I really like Revolver.”

Max: “Mine is either Abbey Road or Sgt. Pepper’s.”

Alex: “What’s your favorite Beatles record?”

Probably The White Album. I feel like it’s the most varied. I could listen to it on loop until I die and be happy, you know?

Matt: “Last week we were getting interviewed and they said, ‘What album would you listen to if you could only listen to one for the rest of your life?’ and I said The White Album for that exact same reason. You’ll still lose your mind, but at least it’ll be more enjoyable than the average record.”

I wouldn’t enjoy listening to “Revolution 9” on repeat for the rest of my life, but there’s so many moments where I would be happy.

Alex: “It’s funny you say that. We were just in St. Louis and I had put on The White album as we were driving in, and ‘Revolution 9’ was playing just as we pulled up to the Airbnb, which was kind of sketchy looking on the outside. It kind of looked a little run down. So we just have this very trippy song playing while we’re trying to get inside. We were like, ‘What have we done?”

When it came to recording the first EP, that must’ve been right before COVID hit. How did you fair during that stretch, not being able to be together?

Alex: “There’s pros and cons. We had a different band name at the time which was really terrible, and I feel like that whole process was really intense. There was a lot of uncertainty of how we were gonna be a band in two different countries and all this, when we could figure out time and resources to be together for a week or two at a time. We were all still in university, so it’s a difficult logistical problem.”

Harry: “By the time the pandemic had finished, there was a point where me and Max were able to go back. The pandemic was a bit of band therapy. It also kind of put the music industry on hold at a time where we could put it out, so it didn’t really have a negative influence.”

Matt: “It did, but we hadn’t really started yet, you know?”

Harry: “A lot of our progress has been made in the last two years. The new record is definitely a much better representation of us.”

Looking forward, let's say five years, what are some venues you’re itching to play/bands you’re wanting to tour with?

Harry: “9:30 Club is a dream, hopefully within five years.”

Alex: “We can do it in five years. That lines up. If we’re doing 1,500 cap rooms, that’d be fucking ideal.”

Harry: “I really wanna play, I don’t know if it’s still called this, but the Hammersmith Apollo in London, and also Glastonbury Festival. We’re trying to play everywhere.”

Alex: “There are a couple of young rock bands right now, but I feel like there’s such a big difference right now in the industry between the huge bands like Arctic Monkeys and The Killers, who’ve just been around for decades. There’s a couple of young bands obviously like Inhaler and The Backseat Lovers that have popped through. Quarters is one of them that’s young and starting to come up. I just really believe in our songs, and I think we can expand a lot.”

Who are some bands you’d recommend to fans looking for an atmosphere similar to yours?

Alex: “Inhaler and Backseat get talked about. I feel like The Backseat Lovers are an incredible live band.”

Harry: “To be honest, we’re the best in the game.”

All: [laughs]

Matt: “Humble, humble.”

Alex: “We played with a band called The Mysterines last spring, and I think they’re recording their second record right now. They just opened for Arctic Monkeys, but they still haven’t done a ton of shows in the US yet. I think they’re a very, very cool band. They have more of an alternative sound. It’s a little bit darker, and Lia’s a phenomenal lyricist. Some other bands, like benches from the west coast, they seem pretty cool. They’ve got kind of a Strokes-y sound. I haven’t seen them live, but I’ve heard them on Spotify. They sound really good. As far as bands that we like, Secondhand Sound. They’re awesome.”

They’re amazing.

Alex: “We had the privilege of playing a few shows with them this year. Last summer they played in New York, and one of Matt and I’s friends from high school was playing guitar for them at the time, and I saw some videos on Matt’s story and I was like, ‘These guys are sick.’ I listened to their EP and I remember listening to that all last summer, and then we had a show at Baby’s All Right in February this past year in New York, and Secondhand Sound reached out a few weeks before and was like, ‘Hey, we’d love to do this show with you.’ We were already a big fan of them, so that was super exciting. Then we invited them to play our west coast shows. They’re really cool. They’re from Nashville. Them and The Criticals are a couple cool bands from Nashville, but Secondhand Sound, those guys are sick. They’ve got really cool sounds.”

Harry: “Alex mentioned The Criticals, they’re lovely. They’re recording their first record in England right now, that’ll probably come out next year.”

Yeah, you’re mentioning so many bands I like. benches, Secondhand Sound, The Criticals, everyone. As a final question, which song from your discography do you wish got more attention?

Matt: “I always say that ‘Reflections On My TV’ is the most underrated Backfires song, so I think that’s just the definition of the question you’re asking.”

Alex: “A song I’m very excited about for the record is what I think will be the title track. That’s one to look out for.”

Matt: “It’s a sleeper, for sure.”

Alex: “I think there’s a lot of really big songs on the record that we’re really excited about, but that’s a song that we were playing live this summer for the first time and it’s a lot of fun. We’ve been cycling through some of the tracks on the record between different runs we’ve been doing. That’s a song I’m very excited for as far as our growth and development.”

Harry: “A song people are sleeping on probably deserves to be slept on, and we need to write better songs.”

Max: “There’s a song on the new record called ‘Replace It All,’ and I think that’s gonna turn out really well.”

 

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TRISTAN TRITT: INTERVIEW


by martina rexrode

photo by t. dean

The second single of the year from Nashville-based singer-songwriter Tristan Tritt is an authentic examination of how social media has altered the way we take in information about others. In a style similar to that of 90s grunge artists, “No Filter” pairs a nostalgic sound with a modern subject matter. We talked with Tritt about this single, his Nashville influences, and what fans can expect from him in the new year. Hint: a lot of shows and maybe an EP.

Congratulations on your recent single “No Filter!” What can you tell us about the inspiration behind this song?

Tristan: “The inspiration for ‘No Filter’ came from me and Jerry Fuentes discussing how people are under the illusion of social media, and how it’s basically a highlight reel that doesn’t show the true sides of our lives. Even the idea of what people look like has changed based on what a filter has done to their face. It was really a tongue in cheek way of making fun of how ridiculous the whole thing was.”

Where do you typically tend to draw inspiration from in your music?

Tristan: “My inspiration comes through a lot of things, but I’ve tried to get much better with trying to wait around for ‘inspired moments.’ The truth is, there’s always things to draw inspiration from, and especially now more than ever it’s easy, being an observer, and finding something to write about.”

How does “No Filter” differ from your past releases?

Tristan: “‘No Filter’ definitely drew a lot more inspiration from the mid to late 90s techno rock. Though it has a grungy flow to it, the lyrics talk/sing in a rhythm that I would more akin to an early Nine Inch Nails song.”

What is your favorite lyric in “No Filter?”

Tristan: “It’s hard to pick one lyric in particular, but I love singing the part, ‘one pill you can swallow every time, no praise ever gonna make it right.’ I think it hits the hardest from a dynamic standpoint.”

As a rock singer-songwriter in Nashville, do you find yourself absorbing any aspects of different genres while crafting your own style?

Tristan: “Oddly enough, a lot of my friends are in the country music world, so I definitely, definitely see how their style differs from mine, but I see a lot of similarity specifically with guitar tones, and even the use of certain drum machines and effects. The lines between country music have been blurred more than ever now. I definitely see a lot of influence from country music, even in rock artists and vice versa.”

What is the most rewarding part of creating the music you’ve made so far?

Tristan: “For the last two years, I’ve really been working on creating an all original setlist at my shows and getting rid of the covers. Seeing people actually singing back my lyrics has been one of the most rewarding things I’ve ever experienced in my life. It’s hard to believe that people actually want to hear these songs from me, and not only that, but they know the lyrics well enough to sing them back. It’s a wild experience and I’m thankful everyday for it/them.”

What can fans expect from you in 2024?

Tristan: “New music for sure, and I would love to be getting an EP out next year so I can really hone in on my sound and create something that is challenging artistically but consistent with the direction I’ve chosen to go down. Oh, and they can expect many more shows in 2024.”

 

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LAY BANKZ: INTERVIEW


by mariah estran

photo by shakur richardson

If you’ve opened TikTok or X over the last few months, you might have scrolled on Lay Bankz. To be specific, the song “Ick” might sound familiar. The energetic track that does not hesitate to spotlight the sudden, filthy feeling of losing interest in your current lover.

“If I get the ick I just have to remove myself. Ha, I can’t be around what I don’t like,” she shares about the song. 

Shortly after gaining massive appeal on social, the 19-year-old released her new EP, Now You See Me. It’s a vivid seven-track project showcasing her diverse range as an artist. She brings in those high-octane club bangers with the track “Throw Dat,” while “Na Na Na” emphasizes her playful side as references to Gwen Stefani’s iconic “Rich Girl” are sprinkled within. The artist then slows it down, shining a light on her R&B craft with “IDFWY” and “Flowers” — a tune that proclaims the importance of sending praise before it’s too late. And rightfully so, Lay Bankz is making her mark, and there’s still much more to come. 

Lay Bankz tells us more about Now You See Me, her inspirations, gaining love on social media, collaborations, and what she’s looking forward to next.

There has been so much love for “Ick,” it’s trending — gaining numbers on Spotify. How has it felt to see so many people vibing with the track?

Lay Bankz: “Honestly, it’s all a blessing, and I couldn’t be more grateful. Sometimes it feels very surreal because it’s almost as if you see everything you ever prayed for materializing.”

Getting the “ick” is something many people know about, so I love that you decided to express that. How do you personally handle the ick once it happens? 

Lay Bankz: “If I get the ick I just have to remove myself. Ha, I can’t be around what I don’t like.”

You’ve recently released your EP, Now You See Me, which shows such a great range of musical craftsmanship. What did you want this collection of songs to say about you as an artist?

Lay Bankz: “I want people to understand that if you didn’t know me before you will eventually. This is only the beginning of a long journey for me, and I have so much further to go. But I’m destined for everything that I’m blessed with.”

I feel like the name of the EP might have a backstory. What is the meaning behind it?

Lay Bankz: “I honestly named my project Now You See Me because I felt like my entire life no one really saw me for the true artist, entrepreneur, and woman that I am. So with this project my intention was to make it be known who I am and that I’m not here asking for no favors. I want this and I'll forever work for what I want!”

Who would you say are some of your musical inspirations while developing your projects?

Lay Bankz: “Some of my favorite inspirations in music are Beyoncé and Nicki Minaj, Jay-Z, Michael Jackson, Whitney Houston, and anything from the early 2000s. Honestly I’ve always admired Aaliyah also.”

You’ve recently been a part of multiple collabs with other artists such as NLE Choppa, KYLE, and now, you have an upcoming feature with UPSAHL. What has it been like being able to work with all these people? 

Lay Bankz: “I couldn’t be more happy to work with everyone that I have. All of the artists that I’ve built relationships with over the course of time have been amazing people to me and I’m grateful for all of them. I’m hopeful to work with them again.”

You’ve been working on so much, and I’m sure you have many opportunities coming your way! What is something you are hoping to do next on your musical journey? 

Lay Bankz: “Honestly, I’m looking most forward to my next project because I feel like it’s more innovative and personal for me. I gave it a lot of time, thought, and effort, and I’m so proud of it. I’m also looking forward to going on tour; that's something I always wanted to do.”

 

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ETHAM: INTERVIEW


by martina rexrode

photo courtesy of etham

Etham's latest EP Patterns is a study in patience and musical evolution. While staying true to his stripped back, acoustic roots, this project builds onto that style in a way that feels just as authentic. After a string of collaborations and global travel, Etham is ready to show a new side of himself and his music to listeners.

Congratulations on your new EP! What can you tell us about this project as a whole?

Etham: “Thank you! This project feels like a step forward that I’ve never taken before. I think adding more of a sound to the music instead of just a stripped acoustic record feels really good to finally give my listeners more of an identity, and I’m just really proud of it!”

How does the Patterns EP differentiate from your past releases?

Etham: “I think I took a lot longer to write the songs and took my time. I think also adding more of a sound to some of the records gave it a massive difference to my previous releases, and I’m just really happy with how the patience worked out!”

This EP is described as having some of your favorite songs you’ve ever written. Which ones, if you had to choose, are your favorites and why?

Etham: “I think ‘I Won’t’ and ‘Patterns’ are a couple of my favourite songs I’ve ever written because they are probably my most honest songs I’ve ever done, and to back that up with the music that works so well together makes me really proud of them both.”

Which artists or general people in your life have had the largest impact on your ability to tap into such deep emotional depth within your music?

Etham: “I think just the history of music and how some records are literally what everybody goes through, and so taking that inspiration of those deep and personal lyrics have always appealed to me because it’s almost like therapy and how you really start to understand your feelings more.”

You’ve had a busy last half of the year! Between a sold out show in Seoul, South Korea and a UK busking tour last month which raised money for YoungMinds, a mental health charity, what have been some of your most cherished memories from this year?

Etham: “I think doing the headline show in South Korea to 700 people was just a highlight of a lifetime let alone the year! So I think that is one of the biggest things I’ll always cherish.”

How did your collaboration with South Korean artist GEMINI come to fruition?

Etham: “So I was doing a writing trip in Seoul and GEMINI reached out on Instagram and asked if I wanted to swing by the studio to meet. So I went and we played each other some music, and he’s so talented that I suggested we do a release. So after a few months went by writing and trying to pick the right song, we finally landed on a song I wrote earlier in the year called ‘Put You First,’ and he killed it so much and just so happy we got to do a record together.”

How has your success in South Korea impacted your career more generally?

Etham: “It’s done everything for me to be honest. It’s given me the opportunity to work with other artists on their projects as well as pushing my own records, so I’m just so grateful to the people that are supporting me out there. It literally means the world.”

What do you hope listeners gain or get out of this new EP?

Etham: “I hope it offers peace for those that can relate to what I’m singing about because I know I’m not alone with how I feel on some of the songs, and I just hope that’s the thing they take from it.” 

 

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BETTER JOY: INTERVIEW


by emma schoors

photo by kevin cummins

Manchester-based Better Joy, fronted by Bria Keely and inspired by the archetypal classics she grew up on, is a timeless collision of light and dark in every way. “Hard To Love,” their first ever single, meshes lush, breezy guitars with Keely’s minimalistic melodies, contrasted by moments of lyrical despondence and doubt. 

“I think the goal was always to create something that sounded fresh and exciting,” Keely shared of the band’s beginnings, adding that artists she discovered more recently like The Strokes, The Jesus and Mary Chain, Phoebe Bridgers, and The Cure are central to informing her brand new sound. “After a healthy number of identity crises and lots of trial and error, the sound kind of just grew into what it is now.” Keely calls upon a mixture of clever metaphors and heart-on-sleeve earnestness to form Better Joy’s foundation, all the while keeping things light by folding in inviting, warm visuals.

Filmed in Los Angeles and directed by Sam Kristofski, the music video for “Hard To Love” gives way to the pop simplicity and new wave magnetism that reels listeners in upon first listen. “I could say that filming in Los Angeles was intentional and that I was looking for the right spot to film this, but really, I just love Sam Kristofski as a director and loved a video he did for Fazerdaze. When the opportunity came up to film with him, I ate that up,” Keely says. The video features Keely frolicking across the desert, thrashing around bouquets of flowers, and looking longingly into broken mirrors — cut into short, back-and-forth clips, it effortlessly mirrors the track’s nervous undercurrent. “I love his style and the timelessness to his videos. It was really in hindsight that we realized how well the song and the video went together.”

We had the pleasure of chatting with Keely recently about her first radio play, performing to devoted audiences across the UK, and milestones she hopes to reach with Better Joy in the coming year.

Thank you for joining us, and many congratulations on “Hard To Love!” How are you feeling after your debut single’s release?

Bria: “Thank you so much! I feel really proud of myself and the band, it’s been an incredible month so far and I’m so grateful for all the love. It’s definitely made me so excited to release more music, if a little impatient that it’s not until the new year!”

The story of Better Joy’s inception is rather unique. What were the initial conversations like while putting the project together, and what ultimately pushed you all to take the leap with this new sonic chapter?

Bria: “I think the goal was always to create something that sounded fresh and exciting! After a healthy number of identity crises and lots of trial and error, the sound kind of just grew into what it is now.” 

“Hard To Love” enjoyed its first radio play with BBC Radio 6. Talk to us about what it’s like to hear your music over the airwaves for the very first time — it must be surreal!

Bria: “Yep, this was absolutely mad! Being on the radio itself is obviously a huge achievement, but to hear it for the first time on the radio on the day it was released was something else! We were so grateful for the lovely introduction by Chris Hawkins too and couldn’t really believe it was happening — definitely a moment we’ll never forget.”

The single’s accompanying music video was filmed in Los Angeles and directed by Sam Kristofski. As the band’s introductory video, it invites audiences right into the nostalgia and melancholic charm that defines the track. How did the idea to film on the west coast come about?

Bria: “I could say that filming in Los Angeles was intentional and that I was looking for the right spot to film this, but really, I just love Sam Kristofski as a director and loved a video he did for Fazerdaze. When the opportunity came up to film with him, I ate that up (who wouldn’t?!)!! I love his style and the timelessness to his videos. It was really in hindsight that we realized how well the song and the video went together. Feel really lucky that I got to work with him, he’s a cool guy.”

“Hard To Love” calls upon an array of influences to form its trademark sound. What types of music did you grow up on, and do you feel they bleed into your vernacular now as a songwriter?

Bria: “I grew up on the classics like Johnny Cash, Oasis, and Queen. To be honest, I hear a lot more of the artists and bands that came into my life later on, such as The Strokes, The Jesus and Mary Chain, Phoebe Bridgers, and The Cure than I do those earlier influences.”

You’ve performed for audiences in London, Manchester, Milton Keynes, and more this past month. How has the live reaction been so far to your new material?

Bria: “Really positive! The reaction has been incredible and, if I’m being honest, a little bit overwhelming. I’m so happy that people are loving the music and I can’t wait for the rest of the songs to be out in the world, so that more people can be at the gigs singing along to the lyrics.”

Where do you picture Better Joy this time next year? Are there any major milestones you have your sights on, or venues you’ve been dying to play?

Bria: “I hope that this time next year, we’ll be coming off the back of a summer of festivals. It’s a massive dream of mine to play at Glastonbury, maybe it’s too soon to want that for next year… but if you’re reading this, Emily Eavis, we’re available!! I really wanna play the Albert Hall in Manchester, so if I’m thinking big, I’d love for us to be headlining our own tour next year.”

 

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